While the 90-day tariff reprieve announced by President Trump offers a brief moment to breathe, business leaders know better—this is not a time for celebration, but for redeployment. As most companies take a wait-and-see approach, top decision-makers are already using ADGo to build adaptive marketing strategies that transform passive cost pressures into proactive market advantages.
Today, we explore one of the most pressing challenges facing global businesses: How tariff volatility is reshaping the market landscape. Through a simulated case featuring NIKE—with key production based in Asia—we demonstrate how ADGo guides brands from impact assessment to pricing realignment, all the way to crafting value-driven communications that transcend price sensitivity.
💡 Why This Case Matters to You
With trade uncertainty becoming the new normal, recent studies have identified tariff risks among the top concerns for business leaders worldwide. This case is a timely example of how macroeconomic shifts—when addressed with the right tools—can drive both business and marketing strategy.
💡 How ADGo Powers Strategic Response
🎯 Step 1: Market Intelligence for Real-Time Cost Impact Analysis
ADGo’s intelligence agents analyze changes in NIKE’s market share and evaluate the impact of an additional $8.28 tariff per pair on a shoe that costs $18 to produce. We then benchmark Adidas’s strategic response, identifying the core challenge: raise prices and risk losing customers, or cut costs across marketing, HR, or operations.
🎯 Step 2: High-Impact Strategy Ideation at Lower Cost
Using ADGo’s Extreme Ideation Engine, we co-create a campaign around the theme “Value Beyond Price. Boundless Movement.” focusing on underserved segments like female consumers—a group where 47% express strong interest in sports, yet remains under-targeted.
🎯 Step 3: Go-to-Market Execution with Integrated Creativity
From a single platform, ADGo delivered full-funnel creative assets for the “Run Without Limits” campaign. Combining immersive storytelling, co-created visual content, and emotional brand moments, we shift consumer focus from price to perceived value—a fundamental shift in strategic mindset.
🌀 Omnichannel Campaign Blueprint
Online Activation
- Launch campaign hashtags: #NikeValueBeyondPrice #RunWithoutLimits
- Deploy AI-generated filters to transform user messages into digital art
- Visualize global engagement via an interactive map
- Gamify with a 3-tier rewards system to boost participation
Offline Experience
- Curate “Value Halls” in 5 major cities, showcasing the product journey from design to delivery
- Host community training sessions led by local female sports influencers
- Feature an “Innovation Zone” that deconstructs each shoe’s tech and design
- Offer customizable “Unlimited Editions” co-created with consumers
Media Strategy
- Reallocate budget from traditional channels to YouTube & social media
- Leverage Retail Media Networks (RMN) for first-party data targeting
- Build immersive content that tells the story behind every product decision
💡 What Makes This Strategy Uniquely Valuable?
1️⃣ Scenario-Based Strategy Generation – From Reaction to Readiness
Traditional approach: React only after policies are confirmed—often taking 14–21 days.
With ADGo: Generate three actionable playbooks in under 1 hour to address multiple tariff scenarios:
- Low impact: Double down on brand equity through innovation and culture
- Moderate impact: Highlight product durability and long-term value
- High impact: Deepen emotional bonds, making the brand irreplaceable
2️⃣ Cut Creative & Research Costs by 60%
Traditional way: Full campaign resets cost millions and take weeks.
With ADGo: Cut ideation time by 72x, reduce research costs by 60%, and redirect resources to testing and CX improvements.
3️⃣ Shift From Cost Cutting to Value Creation
Old mindset: Raise prices or slash marketing budgets.
New mindset with ADGo: Elevate perceived value, protect margins, and increase market share even in crises.
🧠 Why Strategic Leaders Choose ADGo
In a world where uncertainty is the only constant, ADGo empowers leaders to stay consistent in brand value delivery—even as markets shift. Powered by AICE’s proprietary MAGICC workflow and AIGI reasoning engine, ADGo simulates marketing professionals across disciplines to co-create fully localized, data-backed strategies within minutes.
This isn’t just automation—it’s a new way of thinking about marketing decisions: adaptive, intelligent, and always on-brand.