☕ Traditional Exhibition Preparation: 3-4 weeks planning, 4-6 team members, countless meetings and revisions, resulting in one proposal with uncertain market fit.
🎯 ADGo Process: 60 minutes, 1 platform, 1 operator, producing a complete Japanese market exhibition strategy including 6 creative directions and a full conversion blueprint.
Under the shadow of global supply chain restructuring and tariff uncertainties, more companies are accelerating their supply chain adjustments and Asia-Pacific strategic deployment. Many choose international exhibitions as a springboard to observe markets and expand brand visibility. For resource-limited startups, exhibiting isn’t just an exposure opportunity—it’s a challenge that involves resource allocation, market conversion, and strategic precision.
During our livestream two days ago, we used ADGo to create a complete planning process for AiSTech, who will be attending Japan’s SUSHI TECH. In just 60 minutes, we developed a comprehensive customer journey from market insights to creative solutions, building a complete “Awareness → Attraction → Inquiry” path.
💡 Why We Selected This Case
From pre-show buzz generation and on-site visitor flow management to post-show lead conversion, quickly mastering local market dynamics and integrating marketing rhythms with limited resources has become key for startups to improve exhibition ROI. AiSTech’s participation in Japan’s SUSHI TECH presents a highly relevant case study due to the company’s scale. Through ADGo’s “Market Intelligence Sweep,”Integrated Marketing Creativity ” “Extreme Creative Brainstorm” and “Short-Video Big Ideas” modules, the team completed a marketing concept draft targeting the Japanese market in just one hour, while strengthening the overall strategic rhythm of brand reach, experience consistency, and business conversion.
💡 Why This Process Works
At the time of using ADGo, the team lacked in-depth understanding of Japanese market characteristics and local consumer behavior patterns. Therefore, we first used market intelligence sweep to fill knowledge gaps and grasp the uniqueness of Japan’s AI market and corporate purchasing habits. Next, we utilized the extreme creative brainstorm function to propose differentiated creative directions based on Japanese cultural characteristics. Finally, through short-video big ideas and marketing concept visuals, we transformed abstract concepts into concrete execution plans. This progressive, step-by-step approach ensured that the final strategy both met local market needs and fully showcased brand features, avoiding cultural misjudgments and resource waste common in traditional exhibition preparation.
Phase 1: Market Intelligence Sweep 🔍
While Japan’s AI industry is rapidly expanding at an annual growth rate of 30%, the adoption of AI for “marketing creativity” remains an emerging topic. Through ADGo’s market intelligence sweep function, we identified three major localization challenges and adoption barriers:
- Large AI talent gap: For companies without technical teams, the biggest resistance to adopting AI tools is the “entry threshold.” Therefore, products must be ready-to-use, deployment-free, and offer zero learning curve experiences.
- High sensitivity to data and privacy: Japanese companies place extreme importance on data protection, preferring locally stored, transparent, and traceable solutions.
- Procurement preference for one-time project delivery: Compared to long-term subscription models, Japanese companies tend to prefer project-based collaboration with clearly defined deliverables.
Phase 2: Extreme Creative Brainstorm 💡
Using ADGo’s extreme ceative brainstorm function, we generated six creative directions to build a complete “Awareness → Attraction → Inquiry” customer journey:
- “Creative Relief Pitcher” Themed Exhibition Area: Combining Japan’s passion for baseball, positioning ADGo as the crucial “sixth man” on the team. The exhibition area simulates a baseball field, with ADGo stepping in like a relief pitcher when creativity hits a wall. A “Creative Pitching Practice Zone” allows visitors to input simple keywords and receive creative proposals generated by ADGo, experiencing “zero-threshold” AI creative support.
- “Tokyo Commuter Creativity Station” Subway Interactive Ads: Interactive ad walls at major Tokyo subway stations simulate the creative pressure marketers face during commutes. Passersby can scan codes to obtain “Inspiration Reservation Tickets,” booking exclusive creative consultation slots at the SUSHI TECH exhibition, and receive a “Morning Creativity Awakening Kit” e-manual.
- “Creative Pressure Release Pod” Emotional Resonance Installation: An interactive installation at the exhibition entrance asks, “Are you also anxious about your next big idea?” Visitors can share creative bottlenecks through writing, stickers, or voice messages, with ADGo instantly generating solutions projected on the wall. Each participant receives a “Creative Decompression Badge,” becoming a social talking point at the exhibition.
- “AI Creative Relay Race” Real-time Competition: Scheduled “15-Minute Creative Challenges” invite exhibitors to present marketing problems, with teams of ADGo and human creative directors competing. Audience members vote for the best creative solution, and winning team proposals are immediately visualized by professional designers and given as limited-edition souvenirs to those who submitted challenges.
- “Creative Memory Preservation Project” Digital Time Capsule: Exhibitors share their most proud creative ideas from their careers, with ADGo extending these concepts into digital postcards. The system automatically sends these extended ideas three months after the exhibition, allowing initial inspirations to continue developing and establishing a long-term brand interaction mechanism.
- “Creativity Without Borders” Cross-cultural Translation Workshop: Designed for Japanese companies’ most common cross-border marketing challenges, a series of “cultural translation” workshops allows participants to provide local marketing cases, with ADGo instantly generating creative adjustment solutions suitable for global markets, demonstrating how AI can help companies overcome cultural differences and accelerate internationalization.
Phase 3: Short-Video Big Ideas 📱
Using ADGo’s short video ideation function, we designed three series of short films themed “When AI Becomes Your Creative Partner”:
- First video: Features a young marketer attending SUSHI TECH, showcasing the transformation from “creative drought” to “creative explosion.”
- Second video: Focuses on the “Creative Relief Pitcher” concept, using baseball game metaphors to demonstrate how ADGo provides support at critical moments.
- Third video: Documents the actual process of users using ADGo to complete proposals for Japanese clients, emphasizing seamless cross-cultural creative transitions.
Phase 4: Marketing Concept Visuals 🎨
Through ADGo’s marketing concept visualization function, we visualized the core concept of “Creative Relief Pitcher,” designing the main visual for the exhibition area, interactive installation diagrams, and user experience flowcharts, transforming abstract creative strategies into concrete, executable visual guidelines.
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