First Stop & One-Stop AI Marketing Solution

In an era where AI tools are everywhere and anyone can generate text, images, or videos, the real challenge in marketing is no longer about execution—it’s about the “first mile” of creativity and strategy.

At Future Commerce’s FC Talks #49, Allen Lin, Strategic Ecosystem Partner (APAC) of AICE Inc., was invited as a guest speaker alongside leading AI innovators. He shared how AI can be more than a tool for producing content—it can be a thinking partner that helps marketers tackle the hardest part: starting from a blank page.

🚀 AI for Marketing: No

“Better Late Than Single” has recently sparked heated discussions in Taiwan. Unlike traditional romance reality shows that follow scripted tropes, the program takes a raw, unscripted look at love through the eyes of ordinary people—exploring themes such as fear of romantic relationships, emotional and social anxiety, and personal growth. The authenticity of the interactions and the awkward yet heartfelt moments have resonated with audiences, generating widespread engagement across social platforms. Amid discussions surrounding awkward male behavior and the concept of “romantic social underdogs,” this phenomenon prompts us to ask: could it also open up a new angle for marketing strategy?

In the post-pandemic landscape, online shopping has become mainstream, while physical retail increasingly serves as a space for brand immersion. Across key markets such as the US, Japan, and China, a pronounced K-shaped consumer split has emerged—on one end, a focus on affordability; on the other, a growing demand for limited editions, cultural storytelling, and social identity. For heritage brands, the inability to sustain meaningful engagement with younger demographics risks cultural obsolescence. Benetton’s exit from Japan illustrates how a lapse in cultural continuity can result in a breakdown of brand relevance and market positioning.