The globally renowned Mobile World Congress (MWC) in Barcelona concluded on March 6, 2025. AI technology startup AICE Inc. was invited by Alibaba Cloud to exhibit at the “4 Years From Now” (4YFN) innovation area. AICE outperformed hundreds of top global startups in the “Pitch2Pitch” competition, earning high praise from the head judge and becoming the only AI marketing innovation representative to reach the final four. Ultimately, as a wild card entry, AICE claimed the global runner-up title. At the exhibition, AICE showcased “ADGo,” the world’s first Marketing Deep Dynamic AI Agent system tailored for professional marketing applications. The company also announced the expansion of its multi-country data versions, offering corporate users interfaces in Traditional Chinese, Simplified Chinese, English, and Japanese, along with data sources from five major Asian markets to help domestic and international enterprises quickly formulate international marketing strategies and plans.
David CHU, CEO of AICE, stated: ” This marked our debut in the European market, and overseas companies were not only impressed by the depth and creative quality of marketing strategies generated by ‘ADGo,’ but many were also eager to leverage it to shorten their market entry process from 6-8 months to just 1-2 weeks, accelerating entry into the thriving Asia-Pacific market. To date, we’ve received over 50 partnership requests from Europe, Africa, and the Middle East.”
Empowering 200 Brands’ Creative Generation in Six Months,
Marketing Deep Dynamic AI Agent System Leads New Productivity Revolution
Since the launch of “ADGo” in 2024, it has covered market research and marketing creativity for over 200 global brands in just six months. Through its Marketing Deep Dynamic AI Agent system “ADGo”, it has generated more than 10,000 expert-level marketing proposals, with daily token consumption reaching tens of millions and expected to exceed one billion daily by the end of this year. “ADGo” integrates multiple large language models and exclusively incorporates 4A-level marketing professional knowledge methodologies, with over 60 custom-built AI Agents targeting market research, marketing planning, and creative content needs. Unlike most AI marketing tools that emphasize producing material outputs, “ADGo” empowers global marketers to enhance critical thinking and creativity, liberating them from unnecessary mental labor and significantly improving efficiency and value. These agents not only conduct deep exploration based on different industry needs but also intelligently understand user task requirements to collaborate intelligently and output marketing solutions with one click, democratizing what was previously premium, expensive, and time-consuming marketing creative capabilities, helping businesses gain the upper hand in rapidly changing markets.
Starting with Five Asian Markets, Targeting Asia-Pacific Ecosystem Development
Vitas Zhang, Chief Product Officer of AICE, highlighted that as major language models compete, vertical professional applications like “ADGo” can generate content with unique value. Aligning with Agentic AI trend predictions, they launched the first-generation “ADGo” prototype, followed by a second-generation product addressing the high natural language and scenario integration needs in the marketing vertical field, providing a one-stop solution for all marketing tasks. Looking toward third-generation product iterations, Chang also announced that “ADGo” will transition into a personalized marketing assistant, becoming the ” First Stop ” in marketers’ daily work routines.
Joseph Tang, Chief Strategy Officer of AICE, added: ” Beyond our strong presence in Greater China, ‘ADGo’ has completed data establishment and expansion in Japan and Singapore, two major economies. We plan to build a comprehensive network covering over six Asia-Pacific countries in 2025, including South Korea, Thailand, Malaysia, Indonesia, New Zealand, and Australia, uniting the industry ecosystem to provide businesses with more transformative and globally influential solutions. AICE isn’t just launching an AI-driven marketing creativity tool; we’re pioneering a bold new vision that aims to transform traditional marketing. We strive to democratize high-quality marketing creativity through AI technology, and advance the entire industry.
In the rapidly evolving wave of AI technology, market changes are accelerating at an unprecedented pace, and businesses’ need for real-time insights and quick responses is increasingly urgent. With insights into human nature, business, and technological development, AICE embraces the vision of “empowering business acceleration and mutual growth of domestic and international operations through globally leading AI innovation focused on the marketing vertical field.” Through continuously iterative AI architecture and MAGICC methodology, AICE provides vertically applicable intelligent marketing solutions for various industries, enabling every brand to seize future business opportunities and achieve more efficient and impactful global deployment.
【Media Exposure】
新浪香港:Asian AI Innovator AICE Shines as First Runner-Up in MWC Global Competition
Yahoo! Finance:Asian AI Innovator AICE Shines as First Runner-Up in MWC Global Competition
台灣英文新聞: Asian AI Innovator AICE Shines as First Runner-Up in MWC Global Competition
【About AICE Inc.】
AICE is a pioneering startup harnessing artificial intelligence to redefine marketing innovation. Founded by three seasoned experts in advertising, public relations, consulting, and AI product development, our vision began taking shape through multiple cross-disciplinary discussions in 2023 (AGI’s founding year) and built a structured, globally-oriented organization in Taipei in 2024.
By leveraging technology to democratize creativity, we enable every brand to realize its value more efficiently and intelligently. In June 2024, we launched our flagship product, “ADGo”, quickly earning recognition from leading 4A advertising groups and global brands. Today, ADGo stands as the creative solution of choice for premier organizations across Greater China and beyond.
We believe AI will shape the future, and AICE is committed to leading this transformation. We welcome those who share our passion for tackling challenges and rewriting the rules of the industry to join us, pushing the boundaries of marketing innovation together.