Technology has always shaped the future at pivotal moments. At the 2025 Mobile World Congress (MWC) in Barcelona, AICE (艾思智創) took center stage, showcasing how AI is redefining marketing strategy and execution. Invited by Alibaba Cloud to exhibit at the 4 Years From Now (4YFN) startup zone, AICE demonstrated the power of its flagship AI marketing solution, ADGo, and how it is pioneering a bold new vision that aims to transform traditional marketing.
As the only Asian representative in the Pitch2Pitch finals, ADGo emerged from hundreds of global competitors to secure a spot in the championship round through the sole wild card nomination from the lead judge. Ultimately, ADGo achieved the Global Runner-Up title, further solidifying AICE’s reputation as a trailblazer in AI-driven marketing innovation.
“This milestone cements ADGo’s position as a ‘global marketing creativity disruptor.’ The future of AI is not just about automation—it’s about fairness, and ADGo is leading this transformation.”
— David Chiu, Co-Founder & CEO, AICE Inc.
MWC 2025: ADGo Empowers Marketing with AI, Securing Global Recognition
Over three days at 4YFN, ADGo attracted over 50+ collaboration requests and media features from companies and journalists across Europe, the Middle East, Africa, and South America. These engagements spanned multiple industries, including market research, clinical trials, B2B services, and independent content creators, underscoring AI’s growing role in marketing beyond traditional frameworks.
Hall 8 is the heart of 4YFN, where startups from various sectors—from renewable energy to healthcare—showcase their innovations. Yet, marketing solutions were surprisingly scarce. Even among Alibaba Cloud’s exhibiting partners, we were the only AI-powered marketing startup.
Many discussions stemmed from non-marketing perspectives, with professionals eager to understand how AI could enhance their ability to structure and execute marketing strategies effectively.
This is precisely ADGo’s mission—to democratize high-quality marketing strategy and execution, making professional-grade marketing accessible to all.
— Felix Chang, ADGo Representative
For many visitors from B2B enterprises, multinational corporations, and emerging startups, ADGo’s multi-agent AI system provided a firsthand look at how AI-driven marketing intelligence can drive strategic decision-making. The strong reception reflected the increasing demand for scalable AI-powered marketing solutions to accelerate global business expansion.
ADGo: Redefining Marketing Efficiency and Creativity
The future of AI in marketing is not just about automating content production—it’s about empowering businesses with strategic intelligence. ADGo pioneers this transformation through AI-Generated IDEA (AIGI), a breakthrough approach dedicated to AI-assisted creative ideation and marketing execution. This is powered by MAGICC (Multi-Agent Generative IDEA Co-Creation), AICE’s proprietary framework, which reimagines how marketing strategies are conceived and implemented.
“Industry-specific AI Agent Systems are the key to AI adoption across various sectors. Since AICE’s inception, this belief has been the foundation of our product development.”
— Vitas Zhang, Co-Founder & CTO, AICE Inc.
Unlike traditional AI-powered marketing tools that require users to craft complex prompts or manually fine-tune content, ADGo delivers comprehensive, insight-driven marketing strategies and execution plans instantly. Whether for brand positioning, product launches, consumer insights, or international expansion, ADGo enables businesses to generate precise, actionable, and scalable marketing initiatives.
“MWC 2025 validated ADGo’s practical value—whether from a marketing or business perspective, professionals from diverse industries and regions found ADGo’s AI-driven marketing capabilities highly applicable and adaptable to their needs.”
ADGo is more than just an AI marketing platform—it is a complete intelligent decision-making engine that optimizes, streamlines, and accelerates marketing efforts globally. Looking ahead, ADGo will integrate more interactive capabilities, enhancing its role as a transformative AI marketing partner.
Expanding from Asia-Pacific to a Global AI Marketing Ecosystem
With a strong foundation in the Asia-Pacific region, AICE has already established a presence in Greater China, Japan, and Singapore, with strategic plans to expand into five additional key markets:
Taiwan, China, Japan, Singapore, and Hong Kong.
By 2025, ADGo will further extend its footprint across South Korea, Thailand, Malaysia, Indonesia, Australia, and New Zealand, reinforcing its mission to build a globally interconnected AI-driven marketing ecosystem.
“Beyond our established presence in Greater China, we have successfully localized our AI solutions and expanded into Japan and Singapore. Our 2025 roadmap focuses on building a scalable AI-powered marketing network across six additional Asia-Pacific economies.
By integrating a bottom-up AI infrastructure with deep advertising and creative expertise, we strive to offer globally adaptable yet locally optimized marketing solutions, helping businesses drive transformation and long-term impact.”**
— Joseph Tang, Co-Founder & CSO, AICE Inc.
AICE remains dedicated to pushing the boundaries of AI marketing innovation, harnessing AIGI technology and the MAGICC framework to ensure that AI-powered marketing creativity and intelligence are accessible worldwide.
The Future of Global Marketing is AI-Powered
“When will ADGo be available for us?”
“Will ADGo support my market soon?”
These were the most frequently asked questions at MWC 2025.
“ADGo should not be perceived as a high-barrier, technical product. Instead, it should be an intuitive, scalable AI-driven marketing system—one that is easy to adopt while integrating seamlessly with complex datasets and automation.”
**“Among the relatively few AI-powered marketing exhibitors at MWC, nearly 80% focused solely on AI-generated content automation. However, ADGo stands apart by going beyond automation—it provides strategic intelligence and AI-assisted decision-making.
When Pitch2Pitch judge Julie Ssali asked how ADGo compares to traditional marketing agencies, our response was clear:
‘ADGo is not here to compete—it is here to empower. We equip marketers with the tools and insights to think bigger, create more value, and craft standout marketing strategies.’”**
— Felix Chang, ADGo Representative
Moving forward, AICE remains committed to delivering AI marketing solutions that are not just innovative but also practical, scalable, and transformative. The ultimate goal is to help brands navigate the ever-changing marketing landscape with greater precision, efficiency, and creative impact.
ADGo—bringing world-class marketing creativity within reach.