ADGo Integrates DeepSeek R1, Driving a Transformational Leap in Multi-Agent System Output

A Breakdown of the Underlying Logic
1. Targeting Three Key Consumer Mindsets:

• Compensation Psychology:
  Young adults living alone compensate for their emotional void by giving their pets “premium treatment.”
• Circle Identity:
  Pet owners in China seek products that serve as a “status symbol” within their community.
• Anti-Involution Declaration:
  “If I can’t improve my own life, at least I can improve my pet’s!” – Using pampering as a way to relieve stress.

2. Breaking Through Product Category Homogeneity:
While competitors emphasize functionality, our pet food brand leverages the “human-pet companionship” angle to establish a new narrative. By elevating pet food to a “lifestyle choice”, it creates an emotional connection. Even cross-industry collaboration with gourmet brands sparks curiosity with “human taste test challenges” (e.g., “Would you dare to try your pet’s food?”).

3. Creating an Irresistible Reason for Users to Share:
How could pet owners resist making their own furry friends the ‘envy of others’ online?The bottle design + flavor concept + pet-raising science insights + meme-worthy elements all combine to enhance UGC (User-Generated Content) and organic social sharing.

a. Key Focus of This Marketing Task: Breaking Down the Brief and Identifying Critical Success Factors

1. Core Task Breakdown:

• Building Consumer Trust: To change consumer perceptions of domestically produced premium pet food, we need to leverage “human-grade food standards” as a tangible validation.
  This can be achieved through KOL taste tests, expert reviews, and third-party certifications, reinforcing the brand’s safety and international credibility.
• Driving User Engagement: Platforms like Douyin (TikTok China) and Weibo should be utilized to create “social currency topics”, encouraging users to actively participate in content sharing, interactive challenges, and viral trends, leading to organic word-of-mouth marketing.
• Seeding & Conversion Strategy: Implement low-effort, high-reward interactive mechanisms, such as UGC-generated discount codes and coupons, turning high-engagement content into direct e-commerce conversions.

2. Key Success Factors:

• Use engagement-driven incentives: Establishing a Strong Trust Anchor: The” human-grade food standard” must not remain just a slogan—it needs to be a tangible, experience-driven proof point. This can be achieved through celebrity taste tests, third-party test report disclosures, or expert testimonials, making it a real, sensory experience for consumers.

• Leveraging Social Virality Triggers: The campaign should naturally tap into the competitive pet parenting mindset, where owners take pride in offering their pets superior food experiences. The goal is to create a sentiment where users brag about their pets eating better than they do—”My pet dines like a Michelin-starred guest!”

• Platform-Specific Content Strategies

• Douyin (TikTok China): Utilize the “pet-owner contrast effect”—for example, content where an owner secretly eats their pet’s food and gets caught. Pair this with catchy background music (BGM) for enhanced virality.

• Weibo: Engage users with KOL comparison tests + emotional storytelling hooks. Creating a Seamless Conversion Funnel

• Creating a Seamless Conversion Funnel: Use engagement-driven incentives, such as unlocking exclusive discounts based on interactions.Ensure a smooth transition from content engagement to purchase

b. Analyzing the Core Value of the Brand/Product: Key Information & Creative Focus

1. Key Brand Messages:

• Rational Aspect: The only premium domestic pet food brand that boldly adheres to “human-grade food standards.”
  Utilizes HPP high-pressure technology for enhanced food safety.
• Emotional Aspect: A pet’s quality of food reflects the owner’s responsibility and status. In modern pet culture, premium pet food is a badge of honor for pet owners.

2. Core Creative Focus:

• Product Personalization: Package pet food as a “Michelin guide for furry friends.” Leverage celebrity chef endorsements + trend-driven storytelling to elevate brand appeal.

• Breaking Conventional Perceptions: Challenge the assumption that “human food is superior to pet food.” Create playful tension with the message: “Your pet eats better than you do!”

• Social Identity Psychology: Position premium pet food as a “status symbol” within pet-owner communities.

c. Core Product USP: Attraction & Purchase Drivers

1. USP Analysis:

• “Human-Grade Food Standards” as a Selling Point:
  • Ingredients can be traced back to human food supply chains (e.g., salmon sourced from well-known sashimi suppliers).
  • Production facilities are ISO22000-certified for food safety, applying stricter standards than typical pet food brands.
• Differentiation Through HPP Technology:
  • Uses cold-pressure sterilization instead of traditional high-temperature processing, preserving nutrients while maintaining zero preservatives. Aligns with consumer preference for “all-natural” pet food concepts.

2. Consumer Purchase Drivers:

• Reframing pet food as ‘human-grade dining’ enhances its aspirational value.
• Fear-Based Consumption: Addresses concerns about “domestic pet food = low-end” stereotypes and price-driven perception bias. Reinforces scientific and technological advantages to rebuild consumer trust.
• Emotional Overflow: Purchasing premium pet food is an external signal of care: “I’m not just a responsible pet owner, I’m the premium version of a KOL.”
• Social Validation: The product naturally integrates into viral content, such as pet owners filming gourmet pet meals.

d. Defining Brand Positioning & Messaging: Penetrating Communication Strategies

1. Brand Positioning:

• Positioning Statement:
  “Redefining the national benchmark for premium pet food—Let pets eat better, making owners proud and friends envious.”
• Penetration Strategy:
  • Leverage scientific pet nutrition messaging commonly used by international brands, but elevate value perception through the “human-pet companionship” concept.
  • Transform product advantages into a “social status badge” in everyday interactions, fulfilling pet owners’ dual needs for safety (internal reassurance) and prestige (external recognition).

2. Messaging Breakdown:

• “Human vs. dog gourmet series”—reinforcing relatability with humor.
  • “Feed well, become the ‘envied pet owner’ in the community.”
  • Trending Reference:Taps into the well-known “other people’s kids” cultural meme, reversing it into “other people’s pets.” Lowers cognitive resistance, making the message more relatable.
• Dual Interpretation:
  • For users: “You made the right choice—this keeps you at the top of the pet owner hierarchy.”
  • For general audiences: “Not feeding premium food? Then your pet is already losing the race.”
• Communication Versatility: Easily adaptable into humorous, viral content formats, such as: “Humans switched to healthy eating, but the neighbor’s dog still eats better than me.”

Creative Director’s Summary:

This campaign isn’t just about selling pet food—it’s about selling a “pet-owner elite” survival philosophy.

When your dog is dining on human-grade salmon kibble, while the neighbor’s dog is still chewing on cheap synthetic food,
the competition is already decided—without a fight.