Enhancing Creative Productivity by 72 Times: Unlocking 4A-Level Creative Potential
Shanghai, China — November 27, 2024 — AICE Inc. recently held a product launch event in Shanghai to unveil its AI-powered creative inspiration generation solution—ADGo. Designed specifically for the vertical industry of brand marketing, ADGo is the first multi-AI agent system in the industry to reach “4A professional level” status. Using advanced multi-agent AI engineering technology, ADGo transforms traditional creative production processes, enabling a fully AI-driven workflow from strategy to content. This allows anyone to complete professional-grade marketing plans and creative work within one hour, boosting efficiency by 72 times. During the event, founder David Chu and Chief Product Officer Vitas Zhang showcased the product to the media and announced the introduction of a new “Text-to-Image” feature.
Breaking Traditional Marketing Barriers and Redefining Creative Production
Founded in Shanghai in 2023, AICE Inc.’s founding team comes from backgrounds in experienced advertising, marketing technology, and consulting. David Chu noted that the common challenges faced by many corporate marketing departments and advertising agencies include a shortage of skilled talent, high labor costs, and the time-consuming and inefficient process of refining creative ideas. “The creative marketing sector is highly dependent on interdisciplinary knowledge and practical experience. For instance, it takes at least ten years to cultivate a creative director at an international 4A advertising agency. While this underscores the commercial value of talent, it also highlights the reality that high-level creative professionals cannot be readily accessed by most companies.”
As generative AI technology matures, tools designed to enhance marketing efficiency are becoming increasingly available. However, most AI tools focused on content marketing are primarily limited to assisting in the latter stage of the creative workflow, generating content after creative ideas have already emerged, such as text generation, image creation, or video production. The crucial tasks of strategy formulation and idea generation in the early stages are often perceived as impossible for AI to accomplish.
To address the core pain points in the traditional marketing industry and to supplement the existing shortcomings of AIGC marketing tools, ADGo was launched. It can decompose complex marketing tasks into dozens of collaborative AI agents, reducing the time required to develop a 4A-level marketing plan from 72 hours to just one hour, fundamentally transforming the traditional marketing planning and creative production processes.
Innovative Multi-Agent System Streamlining the Creative Process
Built on a framework powered by multiple large language models (LLMs), ADGo features the proprietary “M.A.G.I.C.C” multi-agent creative production workflow technology, enabling the automatic generation of marketing plans up to 15,000 words long. It has pioneered the collaborative potential of multi-agent systems to tackle complex marketing tasks. Furthermore, the product incorporates training technology based on a marketing industry knowledge graph and integrates specialized advertising and marketing knowledge and methodologies, equipping users with 4A-level marketing and creative capabilities. ADGo’s self-developed hybrid RAG knowledge invocation technology allows for precise recall from an extensive database, enabling quick retrieval of over 100,000 global case studies, target audience reports, and trending social media insights.
Using ADGo is akin to having a professional marketing team with diverse functional expertise that collaborates according to standard workflows, maximizing creative output while reducing costs.
Currently, ADGo includes seven core marketing scenario functions:
- Market Intelligence Officer
- Pre-Launch Strategy
- Social Word-of-Mouth Marketing
- Integrated Marketing Creativity
- Global Creative Case Studies
- Brainstorming
- Short Video Scripts for Product Promotion
In the next phase, ADGo plans to introduce additional marketing functionalities, including KOL Event Management, Public Relations Communication Architecture, Self-Media Content Optimizer, and Creative Image Generation tools, to comprehensively meet the daily needs of professional marketers.
At the launch event, AICE Inc. also announced the upcoming release of ADGo’s new “Creative Concept Visualization” feature. This feature simplifies the process, allowing users to describe their creative concepts without needing to input complex prompts; the AI will automatically conduct professional analysis to visualize the commercial concept in a single step.
“One-Stop Solution” Empowering Global Marketers
In the five months since the public beta version was launched, ADGo has gained recognition from dozens of international Fortune 500 brands, 4A advertising agencies, and local marketing creative firms. At the product launch event, AICE Inc. also announced its status as an official ISV partner with Alibaba Cloud and its participation in the Tongyi large model collaboration program. This partnership not only ensures robust technical support and data security from Alibaba Cloud but also facilitates collaborative efforts to implement marketing application scenarios using large models.
While focusing primarily on the Chinese market, AICE Inc. has positioned the ADGo product for globalization since the company’s inception. As the co-founder and Chief Strategy Officer of AICE Inc., Joseph Tang will lead the company’s expansion into overseas markets, further supporting Chinese brands in achieving success in international markets amid the rising trend of globalization. Following significant achievements in the Taiwan market, the company will expand into the Hong Kong, Japan, and Singapore markets. AICE Inc. has initiated its angel round of financing to support market development, AI technology research and development, and talent recruitment.
Moving forward, AICE Inc. plans to collaborate with more strategic partners to extend the ADGo business model into additional application areas where long-standing pain points exist. The company will continue its commitment to drive the comprehensive AI transformation of the marketing creative sector, enabling global marketers “from the first mile to the last mile” with its “one-stop solution.”
About AICE
AICE Inc., a company focused on innovative marketing solutions utilizing AI intelligent engines, was founded in Shanghai in 2023. The founding team consists of industry experts with extensive backgrounds in advertising, brand communication, and marketing technology.
In 2024, AICE Inc. introduced the industry’s first “Professional Grade AI Marketing Intelligent Engine,” capable of rapidly generating 4A-level professional marketing strategy proposals and scaling the output of creative inspiration. AICE Inc. is committed to leveraging advanced AI technology to help marketers enhance their creative productivity by 72 times. In the fast-evolving landscape of digital marketing in China, the company aims to meet the urgent demand for high-quality creative solutions by delivering “more, faster, and better” results for brands and marketers alike.
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AICE Inc.－ Pioneering AI-Driven Marketing Innovation
AICE Inc. is a cutting-edge AI-driven marketing innovator, dedicated to democratizing creative excellence through technology. Our mission is to empower brands with smarter, more efficient, and highly scalable solutions that unlock true value. Since the launch of our flagship product, ADGo, in 2024, we have helped both global and local brands redefine the synergy between creativity and marketing performance.
At AICE, we believe AI is reshaping the future, and we are committed to leading this transformation. We are seeking visionaries who thrive on challenges and are eager to disrupt the industry’s status quo—together, we will push the frontiers of marketing innovation.
Spirit
The Relentless Spirit of AI Innovation
AICE is not just building an AI-powered marketing tool; we are shaping a revolutionary approach that challenges conventional marketing paradigms. Our vision is to democratize access to high-quality creative marketing through AI, driving the industry toward a more intelligent and efficient future. As we navigate the evolution of AI-powered marketing, we are all part of AICE’s journey.
Vision
First-Stop & One-Stop AI Marketing Solutions
Mission
Empowering Brand Creativity Through AI—Creating Value, Solving Problems
Value Proposition
With industry-leading AI innovations, AICE focuses on marketing’s vertical ecosystem—accelerating business growth and fostering global success for enterprises at home and abroad.
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