Author: Joseph Deng Yaozhong | WeChat Public Account: Search for “艾思智创研究院“
Co-founder and Chief Strategy Officer of Aisi Zhichuang, entrepreneur, angel investor, business consultant, and startup mentor.
Recently, the advancements seen in models like DeepSeek have been nothing short of astonishing, prompting many enterprises to dream: “If we could utilize ultra-powerful AI like DeepSeek, could it resolve all our business decision-making dilemmas?” However, we often overlook the fact that AI is ultimately an auxiliary tool. The real question of implementation hinges on the “man in the box” who holds the decision-making power and bears the responsibility.
Many may wonder: With DeepSeek’s impressive capabilities, what additional value can a solution like ADGo (AICE Inc.)—which specializes in the marketing field—bring?
Here’s the translated content in accordance with international business publication standards:
1. DeepSeek’s Advantages: Versatile, Scalable, and Highly Intelligent
Let’s clarify from the outset that the global attention on DeepSeek is well justified:
- Versatile and Remarkably Broad:
As a universal model, DeepSeek is not constrained to specific industries or fields. It exhibits remarkable generalization capabilities across dimensions such as language comprehension, logical reasoning, and knowledge integration. - Multiple Solutions and Inferences:
DeepSeek does not merely provide a single answer; it often simulates multiple strategic pathways simultaneously, gradually deriving and comparing a comprehensive range of suggestions. - Self-Learning and Optimization:
Backed by immense computational power and data support, DeepSeek continuously learns from its outputs, iterating quickly to improve and update its reasoning models.
If you need a “universal” calculation think tank, DeepSeek is undoubtedly a top contender. Its technological revolution continues to spread across various fields, which raises concerns for many: “Will AI fully replace humans?”
2. ADGo’s Key: Deep Integration in Marketing
Yet, when it comes to the specialized nature of marketing, a “big and broad” model alone often does not yield high effectiveness. This is precisely where ADGo stands out. Its core strength lies in its integration of years of know-how from the global marketing industry, practical applications, and real user data, paired with flexible utilization of various large models (including DeepSeek, OpenAI, Claude, Tongyi Qianwen, etc.). This culminates in the creation of over 50 specialized AI agents that assist marketers in making decisions that are more closely aligned with practical needs.
- Focus on Depth in Marketing:
Even if DeepSeek can provide various suggestions, the marketing field possesses unique knowledge areas such as “market insights, advertising strategy, and consumer psychology.” The built-in AI agents in ADGo do not merely replicate existing knowledge but integrate rich marketing expertise (e.g., how to set target audiences, measure brand resonance, and adapt to regional and cultural variations). This adds a layer of industry-specific depth on top of the intelligence provided by the large models. - Real Scenarios and Massive Data Support:
Throughout its development, ADGo has accumulated a wealth of first-hand data and feedback from brands, agencies, and marketing teams. This includes insights on advertising effectiveness, conversion rates, marketing funnels, and cultural differences. Such “real data” enable ADGo’s algorithms to be more closely aligned with practical marketing decision-making. Even the most powerful AI general reasoning is secondary to the importance of real-world marketing applications. - Integration and Collaboration of Diverse Large Models:
ADGo does not reject DeepSeek or other large models; rather, it integrates them organically—selecting the most suitable engine based on task demands. This could be DeepSeek’s deep reasoning, OpenAI’s strengths in natural language, Claude’s efficiency in specific contexts, or Tongyi Qianwen’s precision in the Chinese market. This “multi-model, multi-routing” strategy allows marketing teams to choose optimal solutions for every marketing detail.
3. Don’t Overlook the Person Making Decisions
No matter how capable AI is, the ultimate implementation falls to people and organizations:
DeepSeek’s intricate reasoning will remain ineffective within a corporate structure fraught with organizational politics, departmental conflicts, or cultural gaps—resulting in “empty results” that yield little value.
ADGo’s understanding of the marketing industry ensures that AI recommendations can be seamlessly applied to daily decision-making processes, minimizing cross-department communication barriers. According to a McKinsey report, the failure rate of AI implementation can exceed 70%, not due to outdated technology, but rather because “organizations cannot execute perfectly.” Commonly in marketing, the “high data, low execution” dilemma persists; even with AI analysis, organizations may still struggle with collaboration and execution. This underscores the critical need for solutions that incorporate knowledge of marketing, data, and technological integration.
4. ADGo and DeepSeek: A Complementary AI Ecosystem
Rather than viewing ADGo and DeepSeek as opposing entities, it is more appropriate to consider how the two can create synergistic effects:
- DeepSeek offers breadth and diverse reasoning capabilities through its powerful universal AI.
- ADGo cultivates depth and immediate usability by deeply engaging with the marketing industry, having designed over 50 specialized AI agents tailored specifically for global marketers.
The ideal scenario is for enterprises to simultaneously harness the integrative capabilities of universal large models alongside industry-specific solutions, balancing innovative applications with professional segmentation to maximize decision-making efficiency and implementation effectiveness.
5. Conclusion: The Key Is “The Man In The Box.”!
ADGo, which deeply engages with the marketing landscape, and DeepSeek, with its strong universal reasoning ability, do not replace one another but rather complement each other. In the future, they are more likely to operate like “left hand and right hand,” working together in diverse application scenarios. The key points are:
- AI tools can improve judgment efficiency and accuracy, but ultimately, it is the leaders and teams who make the final decisions, execute, and take responsibility.
- ADGo combines marketing industry know-how, real data, and diverse model applications, making it easier for marketers to implement their plans effectively.
- DeepSeek and other large models provide breadth and multiple perspectives, enhancing creative inspiration and thought processes at a universal level.
Lastly, it’s important to note that “reasoning models” have always been a core strength of ADGo. In the early stages, we deliberately refrained from extensive promotion to avoid rapid imitation. However, as large model technologies, including DeepSeek, continue to mature, ADGo is poised to accelerate the rollout of new features based on reasoning models, further enhancing the depth and precision of marketing decision-making.
Therefore, the next time someone says, “If DeepSeek can do everything for me, do I really need other solutions?” please remember to remind them:
It’s Making Decisions, Stupid!
No matter how powerful AI becomes, it still requires human coordination to organize, make final decisions, and effectively bring results to the market. ADGo stands out by providing solutions that closely align with “human nature and organizational behavior” in marketing scenarios. As the technology of reasoning models evolves comprehensively, the next generation of ADGo’s product updates is set to emerge, offering marketers elevated levels of decision-making support.
Do not overlook this trend, as the “co-evolution” of AI and humans truly represents the future.
AICE Inc.－ Pioneering AI-Driven Marketing Innovation
AICE Inc. is a cutting-edge AI-driven marketing innovator, dedicated to democratizing creative excellence through technology. Our mission is to empower brands with smarter, more efficient, and highly scalable solutions that unlock true value. Since the launch of our flagship product, ADGo, in 2024, we have helped both global and local brands redefine the synergy between creativity and marketing performance.
At AICE, we believe AI is reshaping the future, and we are committed to leading this transformation. We are seeking visionaries who thrive on challenges and are eager to disrupt the industry’s status quo—together, we will push the frontiers of marketing innovation.
Spirit
The Relentless Spirit of AI Innovation
AICE is not just building an AI-powered marketing tool; we are shaping a revolutionary approach that challenges conventional marketing paradigms. Our vision is to democratize access to high-quality creative marketing through AI, driving the industry toward a more intelligent and efficient future. As we navigate the evolution of AI-powered marketing, we are all part of AICE’s journey.
Vision
First-Stop & One-Stop AI Marketing Solutions
Mission
Empowering Brand Creativity Through AI—Creating Value, Solving Problems
Value Proposition
With industry-leading AI innovations, AICE focuses on marketing’s vertical ecosystem—accelerating business growth and fostering global success for enterprises at home and abroad.
Contact us: adgo@global-aice.com
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