On April 10, 2025, David Chu, Founder and CEO of AICE Inc., was invited by Professor Zheng Liyong of the School of Journalism and Communication at Nanjing University to deliver a keynote lecture titled “How AI Empowers the Future of Marketing Strategy.”
The session, tailored for advertising students, offered an in-depth look at how AI technologies are transforming the role of marketers, streamlining workflows, and unlocking new levels of strategic and creative output.
Drawing from AICE’s core practices and industry collaborations, David shared practical insights into how AI-powered systems are reshaping the full-funnel marketing workflow—from research and strategy to content generation.
This session served not only as a platform for knowledge exchange, but also as a catalyst for sparking students’ imagination about the future of marketing in the AI era.
Empowering the Next Generation of Marketers: From Vision to Action
Since the founding of AICE and the launch of our flagship product ADGo, David has been committed to a clear vision:
To empower marketers through AI, enabling them to master strategic methodologies more systematically and efficiently, while freeing them from repetitive tasks to focus on deeper insights and emotional resonance.
ADGo supports marketers in producing high-impact creative work by transforming weeks of planning into minutes, accelerating strategic thinking, and lowering the barrier to entry for young talents.
Through AI-driven empowerment, AICE aims to cultivate a new generation of future-ready marketing professionals—capable of navigating a global, data-driven, and creatively competitive landscape.
Bridging Academia and Innovation: AI Marketing in Practice
Nanjing stands as one of China’s leading AI innovation hubs, home to over 2,038 AI-related companies as of 2024, and supported by industrial clusters such as Qixia Smart Valley and Qilin Innovation Park.
Nanjing University was the first C9 university to establish a dedicated School of Artificial Intelligence, pioneering interdisciplinary AI education that integrates with real-world applications in the Yangtze River Delta.
In the field of marketing, Nanjing University initiated the “AI + Digital Marketing” program and established the Sino-German Digital Marketing Lab, a research center that integrates AI and big data into marketing communication frameworks.
Their curriculum is committed to fostering hybrid talents who are well-versed in both marketing theory and practical application.
Professor Zheng Liyong—an expert in advertising, digital marketing, and media economics—leads the lab and served as the academic host of this lecture. His pedagogy emphasizes applied learning through industry collaboration, aligning closely with AICE’s mission to equip marketing professionals with actionable, AI-driven capabilities.
Following this event, AICE was officially invited to deepen its strategic collaboration with Nanjing University, with a shared goal of co-developing new research and training models under the theme “AI + Advertising Communication.”
Lecture Highlights: A New Perspective on AI-Driven Strategy
During the lecture, David introduced students to the core workflow of ADGo, AICE’s AI Agent-based system that automates research, strategy formulation, and creative execution.
He demonstrated how 50+ marketing-specialized AI Agents can simulate expert-level planning in minutes—expanding the boundaries of what young marketers can achieve with limited time and resources.
Through case studies and live demonstrations, students gained a practical understanding of how AI can be integrated into their own marketing thinking and workflows.
Shaping the Future of AI Marketing Talent
This event marked a significant milestone in promoting AI-powered marketing literacy among emerging professionals.
As part of our long-term commitment to democratizing professional-grade marketing capabilities through AI, AICE will continue to collaborate with leading academic institutions to integrate real-world AI tools into marketing education.
We look forward to seeing more students thrive under this new AI-empowered paradigm—becoming the strategic, creative, and globally-minded marketing leaders of the future.