March 28, 2025 – The first general meeting of the 8th Shanghai Advertising Association (SAA) successfully concluded, marking a key moment for the advertising industry. At this prestigious event, David Chu, founder and CEO of AICE Inc., was appointed as a board member of the association and honored with the “2023–2024 Rising Star of the Year” award for his pioneering work in AI-powered marketing.
This dual recognition highlights the Shanghai advertising community’s strong endorsement of AICE’s flagship AI product, ADGo, and affirms the company’s continued efforts in advancing the integration of artificial intelligence and creative advertising practices.
Shanghai Advertising Association: An Industry Benchmark Championing Quality Development
Founded in 1986, the Shanghai Advertising Association (SAA) is one of the most influential industry bodies in China. Acting as a vital bridge between government, enterprises, and the market, the SAA plays a pivotal role in guiding the industry toward institutionalization, professionalism, and internationalization. Its work spans policy advocacy, industry self-regulation, talent development, and global collaboration.
The association has helped Shanghai’s advertising output exceed RMB 300 billion, securing its position at the forefront of the nation. Signature global events like the Shanghai International Advertising Festival and World Design Cities Conference were incubated under its leadership. With a strategy driven by “Technology + Creativity,” the SAA is actively shaping Shanghai into a global hub for digital advertising.
As a newly appointed board member, David Chu will collaborate with other industry leaders to further accelerate the digital transformation and intelligent evolution of the advertising sector.
From Cross-Industry Innovator to AI Marketing Trailblazer
David Chu is a recognized pioneer in China’s digital advertising transformation. With over 20 years of experience, he is among the earliest leaders to integrate AI technology into marketing practices:
- Over two decades of frontline experience in marketing and advertising, previously holding senior leadership roles at Ogilvy, Dentsu, and Isobar.
- Led the development of ADGo, the world’s first AI-powered strategic marketing platform.
- Spearheaded the creation of AI Agent systems, increasing creative output efficiency by 72x.
- Transformed legacy marketing workflows and served 100+ global brands through ADGo’s innovation.
ADGo: Revolutionizing the Marketing Workflow
AICE Inc. is headquartered in the Asia-Pacific region and rapidly expanding globally. Its flagship product, ADGo, is the world’s first and only fully-deployed AI-generated creative inspiration platform. Within just six months of its launch, ADGo has been adopted by over 200 global enterprises, generating more than 10,000 expert-level marketing strategies and consuming tens of millions of tokens. The platform has become a catalyst for AI-advertising integration.
- ADGo compresses traditional weeks-long marketing planning processes into minutes, with efficiency gains of up to 72x. The platform has empowered over 20 leading 4A agencies and creative firms across Greater China. Its proprietary Multi-Agent Creative Engine and hybrid RAG (Retrieval-Augmented Generation) technology power a complete workflow—from market insights to strategy and creative execution—generating over 1 billion tokens of AI-driven content for brands like Starbucks and Toyota.
- ADGo’s multilingual capabilities help brands instantly generate localized strategies, breaking through cultural and language barriers. Its subscription-based model democratizes access to top-tier creative tools, reducing million-dollar-level creative costs to just a few thousand RMB, enabling SMEs to market with agility and scale—widely covered by industry media.
- As an ISV partner of Alibaba Cloud, AICE is a key contributor to Tongyi Qianwen’s LLM initiative. The company also founded ADGo Edu Academy, dedicated to nurturing “AI-native marketers” and elevating talent across the advertising industry, further demonstrating David Chu’s commitment to innovation and industry-wide empowerment.
- At MWC 2025, AICE stood out from hundreds of startups and received top marks from the Pitch2Pitch jury. As the only AI marketing representative to enter the final round, AICE earned #1 in Asia and #2 globally, cementing its place as a global AI marketing innovator.
Empowering SMEs Through AI Innovation
The SAA is not only championing AI’s role in the advertising industry but also driving collaborative growth and innovation across the national market. ADGo’s affordable subscription model has proven transformative, lowering creative costs dramatically and enabling SMEs to generate high-quality marketing content at scale. The SAA is actively promoting such AI-driven solutions nationwide, fostering cross-regional resource integration and supporting SMEs in embracing digital transformation.
As ADGo continues to evolve, it is expected to unlock new breakthroughs in the industry—driving China’s advertising sector toward a more intelligent, efficient, and data-driven future.
A New Era for Advertising: AI Meets Creativity
David Chu’s appointment to the SAA Board and his recognition as a “Rising Star” mark not only a milestone in his professional journey but also a pivotal moment for the convergence of AI and advertising. Moving forward, AICE will partner with the SAA to propel the industry beyond experience-driven models toward a new era powered by data and AI. As David Chu aptly stated:”AI won’t replace advertisers—but advertisers who harness AI will redefine the industry.“