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LINE Pay Splits with iPASS MONEY: How Can iPASS Rebuild Market Awareness for Its New App?

As Taiwan’s e-payment landscape continues to shift, LINE Pay and iPASS MONEY are set to part ways by the end of 2025. This much-discussed “payment

Loft’s Nordic Style Experiment | A Virtual Case Study on How ADGo Accelerates Brand Deepening

In Europe, demand for minimalist, sustainable lifestyle goods is surging. Since the Japan–EU Economic Partnership Agreement (EPA) took effect in 2019, most Japanese-made goods enjoy

From Trusted Brand to Generational Relevance｜Rebuilding Kao Taiwan’s Emotional Connection through ADGo

Scalp and hair care is shifting from basic cleansing to health-driven, natural, and personalized solutions.Asia-Pacific leads the global market with 39.5% share, fueled by middle-class

Creating Market Differentiation Through Competition: Leveraging AI-Driven Creative Strategy to Elevate the Coffee Experience in Singapore

Conventional third-space café models are increasingly being displaced by new retail coffee concepts characterized by on-demand pickup, data-centric operations, and automated workflows.In particular, Singapore presents

From One-Off Concept to Scalable Model: How ADGo Helped Ito-Yokado Redefine Local Retail Through Life-Scene Design

As e-commerce grows and operating costs (especially rent and labor) continue to rise, large retailers are shifting from scale-based growth to a model focused on

Re-Entering a Resilient Market: Can METRO AG Succeed in Japan?

Japan’s wholesale and retail market is known for its refined service and logistics efficiency. However, as SMEs shift toward digital procurement and frequent small-batch orders,

From Shelves to Streams: TikTok Shop Launches in Japan—How ADGo Enables Precise Market Entry and Agile Conversion

In 2024, global e-commerce transaction volume surpassed USD 6 trillion, with the Asia-Pacific region accounting for over 60%, led by China, Japan, South Korea, and

The First Mile of Marketing with AI: How AICE’s ADGo Is Redefining Creativity?

In an era where AI tools are everywhere and anyone can generate text, images, or videos, the real challenge in marketing is no longer about

How Taiwanese Beauty Tech Brand AKIMIA Leveraged the Korean Dating Show Craze to Drive Market Buzz and Win Consumer Mindshare?

“Better Late Than Single” has recently sparked heated discussions in Taiwan. Unlike traditional romance reality shows that follow scripted tropes, the program takes a raw,

Classic Reinvented｜How Benetton Leverages ADGo to Accelerate Brand Repositioning in Japan’s Fashion Market

In the post-pandemic landscape, online shopping has become mainstream, while physical retail increasingly serves as a space for brand immersion. Across key markets such as

How to Build Market Anticipation Before the Premiere of a Rebooted Film or TV IP?

In today’s film and television industry, legacy IPs inevitably face the challenge of transforming iconic characters—not by relying on nostalgia, but by deepening their relevance.

Turning Blur into the Spotlight: How iOS 26 Inspires Marketing to Translate Tech Innovation into Consumer Relevance

Every year in the second week of September, Apple holds its annual fall keynote event, unveiling new hardware alongside the latest operating system updates. This
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