On January 20, 2025, David Chu, the founder of ADGo, was invited to speak at the 2024 Phoenix Net Advertising and Innovation Annual Conference under the theme “The Phoenix Sings High, Chasing Dreams Across Mountains and Seas.” During the conference, he delivered a keynote speech titled “AI Disrupts Marketing: Creatives Can Finally Enjoy Life!” In his address, David discussed how ADGo, as a productivity-level AI tool, empowers the entire creative marketing process, enhances the efficiency of creative planning, and allows marketers to enjoy a more fulfilling life.
Phoenix Net is a globally leading cross-platform new media company, integrating its comprehensive portal, mobile site, and Phoenix Video platforms. Upholding the media philosophy of “Chinese Sentiment, Global Vision, Open Compatibility, and Progressive Power,” Phoenix Net provides seamless integration of high-quality content and services across the Internet, wireless communication, and television networks for mainstream Chinese audiences.
Driven by a framework based on multiple large language models (LLMs), ADGo features its proprietary “M.A.G.I.C.C” multi-agent creative production workflow technology, which can automatically generate marketing creative plans of up to 15,000 words. This has established the feasibility of collaborative efforts among multiple agents in accomplishing complex marketing tasks.
Additionally, ADGo combines marketing industry knowledge graph training technology and integrates professional advertising and marketing knowledge and methodologies, empowering users with 4A-level marketing and creative capabilities. ADGo’s self-developed hybrid RAG knowledge invocation technology enables precise recall from a vast database, allowing quick retrieval of over 100,000 global case studies, target audience reports, and trending social media content.
ADGo’s eight key marketing scenario functionalities include:
- Market Intelligence Sweep
- New Product Pre-Launch
- Social Buzz Amplification
- Integrated Marketing Creativity
- Global Creative Cases
- Extreme Creative Brainstorm
- Short-Video Big Ideas
- Marketing Concept Visuals
These features comprehensively meet the daily needs of professional marketers.
In his speech, David highlighted the inefficiencies of traditional creative workflows, which often require multiple rounds of briefing sessions and frequent brainstorming meetings. This process not only demands significant workload but also consumes substantial time.
Most AIGC tools available in the market typically assist only in the latter part of the advertising creative workflow, generating content after creative ideas have already been formulated—for example, in text-to-text, text-to-image, or text-to-video formats. However, they do not adequately support the initial and often time-consuming brainstorming phase where creative inspiration is generated.
ADGo addresses this gap by automating what would traditionally require extensive time and manpower, as well as tasks that previously necessitated over 100 rounds of dialogue with AI, all efficiently managed within ADGo’s workflow. When users input their requirements, ADGo functions like a professional advertising team, leveraging its AI agent system and deep communication with large language models to encompass aspects such as planning, creativity, and market analysis, thus generating comprehensive solutions for complex marketing needs. Its robust industry knowledge graph and methodology enable it to produce solutions and content that are professionally aligned with marketing requirements.
Furthermore, ADGo utilizes RAG hybrid invocation technology. Just as an experienced marketer requires a wealth of industry cases and social trends, ADGo integrates these elements within the AI system for on-demand retrieval. During the creative brainstorming process, it can accurately source the necessary case studies, ideas, trending topics, and audience insights, compiling them efficiently into the workflow for creative generation. As a result, ADGo is recognized as an expert-level AI agent system capable of executing creative marketing planning tasks efficiently, characterized by high quality, multi-scenario applicability, rapid execution, and market-level creativity.
David also shared the three essential elements that a productivity-level AI tool should embody: human-centricity, vertical specialization, and creative control.
The use of ADGo is highly aligned with human needs, allowing for simplification of manual input through natural language. Users can automatically complete briefs and quickly execute searches. ADGo’s database hosts over 100,000 award-winning and high-quality creative case studies, enhancing efficiency in the case-searching process and saving valuable time and effort.
ADGo’s powerful text-to-image functionality generates concept reference images at a commercial poster quality based solely on natural language input, making communication content more vivid and intuitive.
ADGo can also rapidly generate Integrated Marketing Communications (IMC) plans based on marketing methodologies, guiding social platform promotion, social perception, and core creative themes.
Moreover, ADGo breaks free from conventional thinking by generating a greater variety of ideas through diverse dimensions, enabling it to enhance existing ideas flexibly in response to different needs and perspectives.
The greatest value of ADGo lies in its ability to address five key challenges faced by the advertising industry: talent shortages, lack of creativity, insufficient time, low profitability, and declining revenues. In such a scenario, a robust, fast, efficient, and creativity-oriented AI agent system can effectively fill these gaps, reducing the costs of creative marketing efforts while enhancing the efficiency of creative output.
Thus, the BIG IDEA for the AI and marketing era should be:
“To Experience the World and Enjoy the Beauty of Life.”
ADGo can handle repetitive cognitive tasks through its AI agent system, allowing humans to perceive the world more deeply and uncover unmet needs. Through collaboration with AI, we can create solutions that better satisfy people’s demands.
ADGo aims to empower the entire creative planning process through AI, enhancing the efficiency of advertising and marketing professionals. We envision a future where marketing work is no longer arduous and mentally taxing, but instead enjoyable and efficient. This will enable individuals to engage more deeply with the world, gain insights into needs, and transform these firsthand experiences into high-quality, insightful content through interaction with AI.
AICE Inc.－ Pioneering AI-Driven Marketing Innovation
AICE Inc. is a cutting-edge AI-driven marketing innovator, dedicated to democratizing creative excellence through technology. Our mission is to empower brands with smarter, more efficient, and highly scalable solutions that unlock true value. Since the launch of our flagship product, ADGo, in 2024, we have helped both global and local brands redefine the synergy between creativity and marketing performance.
At AICE, we believe AI is reshaping the future, and we are committed to leading this transformation. We are seeking visionaries who thrive on challenges and are eager to disrupt the industry’s status quo—together, we will push the frontiers of marketing innovation.
Spirit
The Relentless Spirit of AI Innovation
AICE is not just building an AI-powered marketing tool; we are shaping a revolutionary approach that challenges conventional marketing paradigms. Our vision is to democratize access to high-quality creative marketing through AI, driving the industry toward a more intelligent and efficient future. As we navigate the evolution of AI-powered marketing, we are all part of AICE’s journey.
Vision
First-Stop & One-Stop AI Marketing Solutions
Mission
Empowering Brand Creativity Through AI—Creating Value, Solving Problems
Value Proposition
With industry-leading AI innovations, AICE focuses on marketing’s vertical ecosystem—accelerating business growth and fostering global success for enterprises at home and abroad.
Contact us: adgo@global-aice.com
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