[This article is reposted from 銘報]
Written by 周子怡
This collaboration leverages the combined expertise of the three parties across Marketing × AI × Education, providing students with opportunities to gain practical experience and build skills aligned with industry needs. Dr. Po-Yu Chen(院長陳柏宇), Dean of the School of Communication at Ming Chuan University emphasized that, as AI continues to reshape the landscape of marketing and communications, the School is committed to fostering interdisciplinary integration—ensuring students can engage with innovative technologies and market dynamics during their studies, and strengthen their competitive edge for future employment.
The initiative officially launched this semester, embedding AI-powered creative strategy into core communication courses. Students are guided to tackle real-world marketing challenges using “I.M.AGI.N.E”, a proprietary strategic PR methodology developed by VOCAL MIDDLE, which combines data science and consultancy thinking to cultivate deeper understanding of public relations and applied skills.
Through this framework—an evolution of VOCAL MIDDLE’s I.M.P.U.L.S.E. 2.0 approach—students are introduced to the core value of public relations via hands-on industry practices and expert-led mentoring.
Joseph Tang, Founder & CEO of VOCAL MIDDLE, stated that the goal is to open new horizons for young talent by integrating innovative resources and career development opportunities.
A key part of the program is the integration of ADGo, AICE’s AI-powered solution for marketing idea generation. Known for its high speed, versatility, and exceptional creative quality, ADGo accelerates tasks such as market analysis, strategic ideation, and campaign planning. Through this, students gain firsthand experience with generative AI tools and learn how to apply them to real-world marketing planning, enhancing both their digital literacy and creative capacity.
Throughout the course, students undergo intensive, hands-on ADGo training. They move beyond basic AI usage and begin understanding how creative generation links with strategic decision-making. Their final projects—integrating strategic thinking, campaign frameworks, and AI-generated content—will be presented in public relations and marketing competitions to demonstrate their learning outcomes.
This cross-disciplinary collaboration between academia and industry aims to create a practice-driven, innovation-oriented talent development model. It not only equips students with frontier technologies and insights but also demonstrates a shared commitment between Ming Chuan and its industry partners to nurture the next generation of creative, competitive communication professionals.
Dean Chen concluded by affirming the school’s ongoing mission: to deepen academic-industry collaboration, expand diverse learning opportunities, and foster graduates who are ready to innovate and lead in the evolving marketing landscape.
Read the full coverage: 銘傳傳播學院「行銷 × AI × 教育」跨域合作 攜手業界推動產學共榮
【About AICE Inc.】
AICE is a pioneering startup harnessing artificial intelligence to redefine marketing innovation. Founded by three seasoned experts in advertising, public relations, consulting, and AI product development, our vision began taking shape through multiple cross-disciplinary discussions in 2023 (AGI’s founding year) and built a structured, globally-oriented organization in Taipei in 2024.
By leveraging technology to democratize creativity, we enable every brand to realize its value more efficiently and intelligently. In June 2024, we launched our flagship product, “ADGo”, quickly earning recognition from leading 4A advertising groups and global brands. Today, ADGo stands as the creative solution of choice for premier organizations across Greater China and beyond.
We believe AI will shape the future, and AICE is committed to leading this transformation. We welcome those who share our passion for tackling challenges and rewriting the rules of the industry to join us, pushing the boundaries of marketing innovation together.